| In the seminar business we get lazy. We make small silly mistakes that cost us dearly. We mail thousands of brochures to prospects in hopes that they will attend our seminars. The mail runs during the day, but when do the majority of Americans read their mail? It is in the evening. It is usually after hours that your seminar invitations are read. Most of the time the reader has one or more questions. So what do they do? They call the only phone number on the mailer, your office. What they get at most financial planning firms is a recorded message, maybe voice mail and usually with a message of the planning firm not the seminar.
Before the potential attendee even hears about your seminar, they are learning about a for-profit sales organization – your financial planning firm. Most advisor/instructors have no idea how many potentially good student/clients are lost to this poor first impression.
If you want your educational seminar to have the right image, you must carry that image through the entire marketing process. In that seminar marketing process a recorded message at your office just doesn’t cut it. You need the Family Wealth Strategies 24 hours a day, 7 days a week, optional Toll-free Reservation Desk. This Reservation Desk is open to take the registrations for your seminar attendees no matter when they call. Always answered by trained professionals, this service will bring more attendees into your seminars. And isn’t that what it’s all about? Don’t be penny-wise and pound-foolish. After all, the cost of making the Reservation Desk a part of your team cost pennies compared to the cost of thousands of mailers.
The trained personnel on the FWS toll-free Registration Desk can talk the attendee through simple questions and obtain a phone number for a return phone call from you the advisor/instructor on the following day, for more detailed questions. The reservation desk can also register the caller, process their credit card or accept a fax check for registration. As soon as the registration is processed, you the advisor receive an e-mail with the registration info.
After the registration process is complete, you the advisor/instructor may then choose to employ the Confirmation letter service provided by Family Wealth Strategies. This is several letters and e-mails sent to remind the student of the class while keeping their excitement level high (preventing buyers remorse).
One registration that turns into a client could pay for this service for years to come. It is strongly recommended that you utilize this service to its fullest. It will put students in your class, clients in your book of business and dollars in your pocket.
|
We know what it takes to get the job done both efficiently and effectively.