| One of the strongest ways to create credibility is to author a book. Easier said than done you say! You have never been more correct. Most authors work years on their first book. If you did author a book how much in lost product will it cost you to get the book completed? Thousands of dollars? Tens of thousands or maybe hundred of thousands of dollars. Until now that was true.
We all know that people look at authors with a great deal of respect. Why? Because most everyone has “thought” of writing a book. But less than 2% ever will. Whether it is a paperback, hard cover, novel, fiction, 100 or 500 pages, authors are looked at with a degree of awe. When else in your practice are you asked for your autograph by a line of adoring fans?
The author of the Educational Seminars of America, Richard Parker, has authored several books. Richard now offers to advisor/instructors of the Family Wealth Strategies Seminar the chance to have a co-authored book customized with their opening chapter entitled, "Lifetime Financial Strategies”. This book is part of what we call “A Family Wealth Strategies Book Series”
This is a powerful tool for the advisor/instructor of the Family Wealth Strategies Seminar. The subject material in " Lifetime Financial Strategies " co-authored book is substantially the same as the material the advisor/instructor taught in the Family Wealth Strategies Seminar. This not only adds to the learning process of the student but also adds credibility to the advisor/instructor.
The first chapter of “Lifetime Financial Strategies” is written (with the ESA staff’s help) by the advisor/instructor to tell their personal story. Their photo is on the front cover and their author’s biography is on the back cover along with contact info. You can even tie in your co-authored book to your FWS customized web page. Then you can make an electronic download of a couple of the chapters available to those who give you “permission” to market to them.
This is the trend of Internet marketing. Instead of spaming people you trade something of value (a couple of chapters from your co-authored book) for their e-mail address and the right to send them more info. This builds a list to drip on and over time increases your seminar attendance. We will even provide our optional electronic newsletter and automate the process of sending it on a periodic basis to your clients and prospects alike. After all, the newsletter services that provide quarterly newsletters with your name and photo are just providing a “co-authored newsletter” – aren’t they? Your co-authored book, Lifetime Financial Strategies, is just the next step in leveraging your time.
This book has been through the NASD review process, which will make your compliance office very happy. We strongly recommend that you add it to your tool chest.
Would you believe that less than $4,000 would give you a co-authored book with your name, photo and bio? For more details on the Lifetime Financial Strategies co-authored book and an exact price quote on this FWS Optional Program call ESA at 877-739-9908.
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We know what it takes to get the job done both efficiently and effectively.