| No matter how well written a seminar workbook, the advisor/instructor must first fill the room. Both Educational Seminars of America (ESA) and it’s founder Richard Parker have had many years of experience in this arena.
If you utilize all the marketing tools offered with the Family Wealth Strategies Seminar you will definitely increase your seminar attendance over direct mail alone. By using the entire tool chest provided by FWS, you quickly learn that you can, with a fairly high degree of accuracy, project a range of seminar attendees you can expect. If you know your attendance you can compute the number of new clients the seminar will produce, it’s gross revenue and in turn the net income from most seminars. We at ESA have even built a software package to help you know your gross, net, conversion rate and the last detail including how much you earned per hour. The more detailed the information you have the better the decisions you will make. This software is called “The Seminar/Office Management System”. Developed by Richard Parker while building his own million-dollar practice this is just the tool for the advisor/instructor wanting to tweak their seminar-oriented practice.
(CLICK HERE for more information on the Seminar Office Management System)
This multi-night educational seminar marketing process is different from dinner seminars, which focus on getting as many warm bodies in the seats as possible. Because this is a multi-night seminar that is offered through a corporation, college or university for a fee, those attending are highly motivated to receive and implement the strategies taught in the course. Therefore, a high student-to-client conversion rate (75-85% nationwide) can be expected if the seminar is taught in an educational and generic manner and the follow-up sessions are conducted properly. The most higly effective way to conduct the seminar and follow-up sessions is taught during the 2-day FWS training session. It is also available in Richard Parker’s “The Sales Process Toolbox,” which contains a 100+ page Workbook, a 3-CD set of audio training, an Interactive CD-ROM, and more. Richard teaches you how he averaged a 92% closing rate using his unique yet simple two-session close.
(CLICK HERE to learn more about “The Sales Process Toolbox”)
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We know what it takes to get the job done both efficiently and effectively.